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6 Great Ways To Get Traffic To Your Landing Pages

6 Great Ways To Get Traffic To Your Landing Pages

 

landing pages buttonThere are many ways to get traffic to your landing pages. However, I will give you a few strategies you can implement that will help you grow your list super fast. These methods are either free or fairly low cost.

Traffic Quality

Bear in mind the quality of your traffic. The best quality traffic comes from systems you set up resulting in people opting in to follow you specifically. Through these methods, people have seen and liked your info, feel it of value, like and feel a degree of rapport with you and therefore want to get more of what you have.

Lower quality traffic comes in the way of when someone has purely opted in to get your free gift on your landing page. This way there hasn’t been much rapport established between you and the subscriber, they were just enticed by your free offer.

So why don’t we just go for the high quality traffic? Well some people do and that is definitely the list that will over time be more valuable and you will want to nurture more closely. However, it takes a lot longer to build this kind of a list as you have to also build yourself as an authority in your niche and set up traffic sources providing a lot of helpful info.

So to get the ball rolling initially you can also use several methods that will build a list fast and generate some income while you’re working more long term on your main list.

I will outline which of these methods will bring you high and low quality traffic. Regardless, all of the methods in this post are definitely worth doing. Don’t just stick to one or two methods, build on the ones that especially work for you and add more as you go along.

 

Solo Ad Traffic

Solo ad directorySolo ads are a great way to start to get the ball rolling and build some momentum. Basically, a solo add is provided by marketers with large lists, offering to mail out your landing page to their list for a fee. The fee is calculated upon how many clicks you want to purchase, each click representing one person from their list clicking (not opting in) on your offer.

From doing this you should receive many of the people opting into your list also, but this would also depend largely on how well your landing page converts so spend some time testing and tweaking your page before you go spending money on solo ads.

I wouldn’t advise you continually use this method as it’s not free and the traffic you will get from it is generally low quality. Having said that, you should be getting some sales from this traffic as your list grows over time and the subscribers start to move through your sales funnel.

The Solo Ad Directory is a great place to go for solo ads, just make sure the person providing them is also in your niche. I would also advise once you have selected a person you would like to take a solo ad with, to go onto the Warrior Forum first and do some research on the person to see what experiences other marketers have had dealing with that person.

Also make sure you track your ad’s.

 

Ad Swaps

Safe-SwapsDoing ad-swaps with other marketers is also another great way to build up your email list fast! Basically, an ad-swap is where you agree a swap with another marketer in the same niche and you both mail out each others offer. This is done in the form of an email pre written by you with a link to your landing page. This email is known as a ‘swipe’. You both set the time and the date to be mailed out at the same time.

Doing this frequently will rapidly grow your list as your email offer relates to a free gift that is pertinent to the marketers list. You will usually receive quite a few opt-ins from doing this.

You can arrange ad-swaps with other marketers on faith via forums, although I wouldn’t recommend this unless you know and trust the other marketer.

The best thing to do is to join Safe-Swaps, an email marketing platform to meet and swap with other marketers. You will also find many decent solo-ad providers on here too.

The traffic quality from ad-swaps is again ok, similar to solo ads but not high quality.

 

Running A Blog

blog-68956_150Running a blog in relation to your niche is also a great way to get traffic to your landing page. Place an opt-in box in a prominent position on the homepage of your blog. Over time as your blog grows, you should see a nice steady increase in members joining your list.

The traffic form this source is usually high quality because through your blog you have been (or should be) building your brand, name and reputation. People will often opt-in here not only to get your free offer but because they also see some deeper value in being on your list.

Use a Pop-Up Opt-In Form on Your Blog

To help maximise your blog and complement your opt-in box, install a plugin that allows you to have a pop-up form that displays your offer.Once I started doing this I saw a big increase in opt-ins via my blog.

Many of these pop up opt-in forms are not free and actually fairly expensive, mainly due to the effectiveness that they offer. However, I have found a very good free one for WordPress users. Here’s the link, it’s called Clifton’s Lightbox and is the one I am currently using on this site.

 

Forum Marketing

Forums are an excellent way to bring new traffic to your pages. By commenting and providing good value in forums that are relevant to your niche, you can bring some high quality, targeted traffic to your pages. Basically, you want to find forums that are not only relevant to your niche but also ones that allow signatures in your posts.These signatures appear at the end of all your posts and have a clickable link that will lead directly to the pages you specify.

Forum Do’s & Dont’s…

Do’s:

  • Always read the rules page for each forum as they all can be different
  • Make sure the forum allows signatures before signing up
  • Offer good, quality information to people
  • Answer questions, and answer them well with good detail
  • Make friends
  • Message your friends on there directly occasionally, just to say hi

Dont’s:

  • DON’T SPAM! This one needs to be in capitals as you will soon find yourself kicked off or alienated
  • Don’t just write one liner posts that are not helpful
  • Don’t get into arguments with other users. If you do end up in this situation (very rare), always take the high road
  • Don’t be to opinionated about controversial topics or anything that people may take offence to
  • Don’t slate or bad mouth other users

Create Shareable Videos

YouTube3Creating videos is also another way to get some good, high quality traffic.

YouTube and DailyMotion are two great platforms to share videos about your niche. If you are looking for some free screen recording software then I recommend Screen-Cast-O-Matic. Building a channel on one of these platforms (or both) will soon earn you channel subscribers. Under your videos you can provide links to your landing pages, blog etc and you can now also make clickable links that appear in the video also.

Think about creating ‘shareable’ videos if at all possible. You may not always be able to do this as it really depends on your niche and your personality. Shareable videos are videos that people will share willingly with their friends on social media, mainly due to either their usefulness or sheer entertainment value, thus getting the ‘viral’ effect.

Some examples of shareable videos are:

  • Funny videos
  • Inspirational/motivational
  • ‘How to’ genre
  • Or just damn good, quality info!

Social Media

android-app-150422_150Having a presence and an active participation on social media is a must nowadays. Choose two or three platforms that will be effective for your niche. Do a little research first on the differences between the platforms as some will be more effective for some niches than others. Here’s a useful post on the difference between some of the top platforms out there: The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest

When using social media, be very weary of how time consuming and distracting it can be. My friend and fellow marketer Josh May wrote a very valuable post recently on the best ways to save your time on social media: 5 Social Media Tools that will Save you Time Online

 Summary

So, here are just a few traffic generation methods you can use, there are of course more.

I would recommend you think about building two lists, one to build fast using solo ads just to begin and then implementing the other strategies such as ad-swaps more long term. The methods used here will be aimed at driving traffic to your free offer.

The second list is to be built through traffic methods such as blogging, YouTube videos, social media, forums etc. This way you will be directing them to your opt-in boxes on your blog or an alternative landing page. This list will be smaller but generally more responsive.

Remember to look after your list, don’t just sell to them. Stay in contact with them and offer them good quality info that will help them. Also send them any videos or posts you come across that are helpful and of course email them each time you create a new post or video.

What traffic generation methods do you use? Please share them in the comments below…

SteveWest-Signature-SM - landing pages

8 Comments

  1. 1-18-2014

    Hey Steve,

    There’s a lot of talk of solo ad traffic on the warrior forum, but that’s one advertising method that I have yet to really look into. I know that some are able to pull off pretty good conversions using those, but I could also see it being relatively tough to generate leads from those as well. Thanks for the tip on the solo ad directory cause I’ve never checked that site out yet.

    This is a great article though, and was very informative. Thanks for the mention also!

    Have a great weekend Steve!
    Josh May recently posted…26 Ways You Can Make Money Online Right NowMy Profile

    • 1-28-2014

      Hey Josh,

      Sorry for late reply, just found your comment, for some reason was in my spam box! Will have to check my spam settings…

      Re solo ads, yes it can be a bit hit and miss and I would definitely advise doing a bit or research on the seller first before you buy from them or you could be wasting your money.

      However, I have had some pretty good success with it, usually getting a good number of opt-ins and sales too :)

      I haven’t done it a lot as it’s generally not the best traffic, I used it as a strategy to get the ball rolling, but I went through the solo ad directory and I also checked them out on the Warrior forum too. One guy in particular was recommended to me by someone I met at a seminar who is a fairly influential person in IM so I took note of the guy’s name. Really glad I did as the solo turned out to be awesome! The guy was also on the solo ad directory. If you want the guy’s name feel free to send me an email, I’ll gladly tell you Josh. He’s in the mmo niche.

      Hope you’re good man.

      P.S, I’m working on a new product at the mo, once it’s done was going to give you a shout as I would really value your opinion :)

  2. 1-27-2014

    I find forums to be a great way to drive up traffic.

    I think the real trick is to befriend the owner/moderators so they can vouch for you.
    Mark recently posted…Love Yourself if you Want to Respect Yourself!My Profile

    • 1-27-2014

      Hey Mark, welcome to my blog, thanks for visiting!

      Yes forums are an excellent traffic source, they work really well for me too.

      Thanks for the awesome tip, I didn’t think of that ;)

      Happy to have you here on the blog Mark!

      Best Regards, Steve

  3. 1-28-2014

    Interesting revelations on how to increase traffic to landing pages. Solo Ad Traffic and Ad Swaps are relatively new system to me. I guess one needs to try them in combination with other methods.

    This is a nice share and a very practicable one at that. Of course there are more options but its helpful having to get a list like this that shows easy ways to improve traffic.

    This comment was shared in kingged.com where this post shared and bookmarked for Internet marketers.

    Sunday – kingged.com

    http://kingged.com/6-great-ways-to-get-traffic-to-your-landing-pages/
    Sunday recently posted…It’s Vital To Have Followers On InstagramMy Profile

    • 1-28-2014

      Hi Sunday,

      Thanks very much for your comment, I’m glad you liked the post :)

      Yes it is always good to use several methods to drive traffic at the same time and not to just rely on one. However, this is one reason why tracking is also so important so we can see where the traffic is coming from.

      Solos and ad swaps work quite well, they are definitely worth checking out!

      Glad to have you here on the blog Sunday! :)

      Best, Steve

  4. 1-30-2014

    Traffic quality should not be ignored. High quality traffic simply means that each visitor is very close to your ideal customer and they know and trust you. You have to understand where to focus your energy when driving traffic and that is the reason why it is very important.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.

    • 1-30-2014

      Hey Metz,

      Great to see you here again, thanks for Kingging my post on Kingged.com! :)

      Yes you are absolutely right, going for high quality targeted traffic is so important and we must also know where the traffic is coming from so tracking is essential!

      Cheers,

      Steve

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